Dose was inspired from a long-time passion to understand the psychology behind mental health. A desire to find a way to incorporate happiness into people’s lives became the starting point for our brand. We have always believed that colours have a huge impact on an individual's mood. From there, we started researching a great deal around this theory and thinking about ways to display it in the world.
By using our love of design, clothing and colour as a vehicle for positive messages, DOSE was born. DOSE represents the 4 happy hormones Dopamine, Oxytocin, Serotonin, and Endorphins. We aspire to spread positivity, joy and light to bring out these hormones. Our aim is that we spread knowledge and in turn, beneficially impact awareness for mental health.